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El Paso Chihuahuas and Locomotive Presentation

Project type

Presentation

Date

Spring 2023

Location

Birmingham, AL

This presentation aimed to unveil the strategic approach taken by the Mountain Star sports group to bridge the gap between the Locomotive and Chihuahua fan bases through enhanced corporate sponsorship. Our research focused on understanding the demographics and behaviors of each fanbase, with the specific goals of creating new promotional opportunities and elevating fan engagement.

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